Imagining, introducing, enhancing and amplifying the extraordinary in
everyday life means demonstrating a distinctive, original, unexpected and
The claim EXTRAORDINARY, EVERY DAY is an invitation to overcome the
banality and monotony of everyday life through creativity.
The EXTRAORDINARY, EVERY DAY movie contest is aimed at all those who live their personal experiences based on the same values that make Alcantara® unique: censorial, aesthetics, functionality, exclusivity and who practice the art of making life extraordinary, every day.
The participants to the contest will have to conceive, design and realize a video production (which should not be longer than 3 minutes), using all video techniques and languages available (graphics, animation, actual filming and so forth).
Alcantara Spa, the leading company that "dresses" design in all its forms, has created Alcantara® LAB, a virtual lab that studies new, expressive languages based on research and innovation.
The purpose of the LAB is to create an ongoing dialogue with the creative world at 360 degrees, to listen to the needs and requirements of the different creative sectors, and to try and interpret them according to the
Alcantara® codes and values.
The movie contest is addressed to students and professionals alike, active in the fields of communications, graphic design, web design, animation, photography, movie making, and visual arts.
The deadline for enrolment is January 31st, 2008.
The work should be submitted by February 29th, 2008.
Prize-giving ceremony during Milan Design Week, April 2008
Award: 15.000 euros
Info & Rules: www.alcantaralab.com/moviecontest
Jury: Paul Arden / Patrizia Beltrami / Giulio Cappellini / Maria Grazia
Cucinotta / Joshua Davis / Armin Linke /Fabrizio Giugiaro / Stefano Quaglia
/ Stefano Pirovano
Head Quarter Via Mecenate 86
20138 Milano - ITA
ph. +39 02 58030 339
fax. ++39 02 58030 316